Job Opportunity Details

Job ID Specialty Geographic Location City State Recruiter
1887734 Other Livermore CA Continuum Medical Staffing

In HouseID:
Recruiter Email: lgifford@continuumgroup.net

Job Description

This is an Other Opportunity Only!

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Company Name: Continuum Medical Staffing
Recruiter Name: Lacey Gifford
Contact Phone: 520-305-2179

Job Title: Director of Marketing

(Only QUALIFIED Healthcare Professionals accepted) Other - Job Description: We are seeking a Director of Marketing who will be responsible for driving the positioning, brand and overall go-to-market strategy for company’s portfolio products and services. This individual will work in close collaboration with division leadership, sales, and product management teams as well as branch management and field sales, to further advance our leadership position in the B2B rental services space. The ideal individual will have direct experience managing an in-house agency or creative services group, and supporting multiple product lines or working for a portfolio company.
Primary Responsibilities: Implement and oversee go-to-market plans, web and digital properties and marketing strategy:
Partner with 5 divisions on executing unique marketing strategies aligned with each divisions goals and performance metrics, combined with elevating the brand, driving demand and leads through best practice marketing programs
Oversee digital marketing strategy and drive current technology trends to improve customer experience on 6 web properties through refined UI, CMS implementation, SEM and SEO strategies, content development, demand generation, and marketing automation
Monitor inbound lead performance, sales force “speed to lead”, conversion rates and ROI metrics to refine campaign tactics and strategies
Conduct market research to understand customer satisfaction, Net Promoter Scores, and overall customer experience, as well as industry trends, competitive intelligence, or new market potential for entry
Develop personas and messaging to serve key industry segments with 1:1 campaigns via marketing automation and demand generation strategies
Partner with multiple agencies as an extension of the core team, located throughout the US and India on the execution of key branding initiatives, web development, SEM|SEO, market research, and customer experience improvements
Responsible for budgets and forecasts of 5 divisions and the corporate department expenses
Must Haves- MBA
Experience|Education Required|Desired:
Minimum of 10+ years of experience in marketing with recent experience in a senior marketing management role
Exceptional knowledge of modern B2B marketing strategies, concepts, tools and practices
Bachelor’s degree in marketing or communications, MBA preferred
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability
More Information About the Job
Is Relocation Available? 
No
Are you open to sponsorship? 
No
Are there flexible work hours? 
No
Is there a possibility to work remote? 
No
This position is: 
Backfill
Is there a bonus structure? 
20% or higher
Is there equity? 
No
Who does this position report to? 
COO
Does this position have direct reports? 
Yes
This is a working Director position. This person must be used to rolling up their sleeves and diving in whenever needed. We do not want someone at a more senior level who's been a VP or CMO. The most important piece is the people management, adaptability and flexibility to partner with all the different types of personalities whether it's a division head or their direct report.
What are the nice-to-have skills? 
MBA
What is exciting about this opportunity? Please use this section to describe team and company culture. 
The growth opportunity and stability. We are continuing to grow and our Marketing department has evolved tremendously in the last few years. We have a passionate Marketing team of 6 this person will lead and develop.




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